Paras Sehmar joined Chivas Brothers' International Graduate Programme in 2019, representing Chivas Regal in the Middle East and North Africa. He has now joined the global Ballantine's team as a Marketing Associate. He is also a freelance music writer and creates his own music.
To shine in the programme as a brand ambassador, you need to immerse yourself into your market culture and embody the spirit of the brand."
"As a Graduate you are exposed to such a broad scope of the Pernod Ricard business from commercial to marketing and in turn get wide visibility across the organisation."
Key traits of a successful Brand Ambassador according to Paras